Articles
One central claim, argued through. No listicles.
1 April 2026product design
Why personas beat averages
An average sentiment score of 3.8 out of 5 tells you almost nothing. The individual reactions it summarises tell you everything.
15 March 2026agentic architecture
The notification-to-execution gap
Enterprise software has spent twenty years perfecting the art of telling you something is wrong. Almost none of it helps you fix it.
1 March 2026HITL design
The approval is the product
Every agentic system eventually reaches the same design question: what does the human actually approve? The answer to that question is the product.